Director / Photographer
Felix Aaron
Felix Aaron’s approach to Film has always been a blend of reality and fantasy – grasping a memory of his own or of something he has seen, reinterpreting it in an abstract way with his one goal – to tell stories.
MCM’s Ultra Eau de Parfum challenges traditional ideals of femininity through unapologetic notes rooted in sustainably sourced ingredients
A visualization of the motorsport-influenced campaign harnessing the dynamic energy of motorbikes with special effects inspired by the Metaverse
Q&A
How did you get into film?
"I’d say through graffiti, skateboarding and my fathers old Camcorder."
Plans for the future?
"Progress."
What do you consider yourself?
"First and foremost a storyteller."
What film do you think everyone should have seen?
"There are several films as there are several occasions and reasons to watch a film. But tbh I did never like that question."
What’s your favourite TV show?
"I’d like to say several, as there are so many so good tv shows, that would provide a solid list. Yet lately I’ve really come to love severance"
What website(s) do you use most regularly?
"Vimeo for work, YouTube for fun."
What’s the most recent piece of tech that you’ve bought?
"A Mamiya RZ II."
What’s your favourite app on your phone?
"BeReal"
Where were you when inspiration last struck?
"In my thoughts."
What’s the most significant change you’ve witnessed in the industry since you started working in it?
"An open, inclusive mindset towards artists and talents of any background."
If there was one thing you could change about the advertising industry, what would it be?
"Remains of an old exclusive mindset."
What or who has most influenced your career?
"Loss."
Tell us one thing about yourself that most people won’t know.
"Besides my love for visually pleasing and seemingly intellectual cinema, I'm a sucker for Harry Potter. Don’t quote me on this."