Director / Photographer
Theodor Guelat
Theodor’s unique approach is all about raw and authentic visuals – inspired by the graffiti culture, various music subcultures, his earliest experiences behind the lens and countless trips around Europe.
Q&A
How did you get into film?
"I had a passion for filmmaking but didn't know how to pursue it. I started making videos and eventually realized it was my true calling."
What do you consider yourself?
"I consider myself a humble but ambitious person who is always willing to challenge myself and always improve by learning from my mistakes."
What or who has most influenced your career?
"Graffiti"
Tell us one thing about yourself that most people won’t know about you.
"I love dogs"
What’s your favorite app on your phone?
"Letterboxd"
What’s the best ad campaign you’ve seen recently?
"Albert Moya - Rimowa"
What film do you think everyone should have seen?
"Scarface"
What’s your favorite TV show?
"True Detective"
What website(s) do you use most regularly?
"Vimeo and Youtube"
What’s the most significant change you’ve witnessed in the industry since you started working in it?
"The biggest change I see in the industry is the trust in young people and new generations who bring new ideas and skills to the world, rather than sticking to outdated codes and ways of thinking."
If there was one thing you could change about the advertising industry, what would it be?
"I would like the industry to be more respectful, humane, and understanding, with less stress and more focus on people. Authenticity, transparency, and honesty should be prioritized."
Plans for the future?
"My short-term goals include learning more about filmmaking and storytelling and creating meaningful projects to express myself."